STRATEGIC FINANCIAL MANAGEMENT IN THE DIGITAL AGE: BALANCING RISK, INNOVATION, AND VALUE CREATION
Keywords:
Strategic Financial Management, Corporate Governance, Risk Management, Digital Transformation.Abstract
This conference thesis examines the transformative role of strategic financial management in contemporary enterprises, emphasizing its evolution from a traditional support function to a critical driver of organizational resilience and sustainable growth. In an era characterized by economic volatility, rapid technological advancement, and increasing stakeholder expectations, financial management serves as the central nervous system of the corporation, bridging long-term strategic objectives with short-term market realities.
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